Implementation Day 27 – Copywriting
I heard a great quote from Nigel Botterill yesterday: “There are few things in life that can’t be sorted by a good sales letter” I think I’d change it to ‘business’ rather than ‘life’, but you get the idea. Today I have been writing ‘sales letter’ style copy for the website of my new YouTube […]
Read MoreImplementation Day 25 – Product testing
Today has all been about developing my new product. Not the iPhone app, the other one! I’m pretty much following Tim Ferriss’ method of testing the success of a product, through advertising, before the product even exists. This idea isn’t original to him. It’s been happening for donkey years. He does give a very modern, […]
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