Posts made in October, 2011

Implementation Days 15+16 – Videos and Upsell’s

Implementation Days 15+16 – Videos and Upsell’s

The last couple of days have been a bit more sporadic due to prior commitments and lots of travelling. I have been keeping on track though! I’ve been spending time on both creating the new video and on customers wanting to confirm bookings with me. Don’t they realise that the extra admin caused by them […]

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Implementation Day 14 – AdWords, tweaks and catch-up

Implementation Day 14 – AdWords, tweaks and catch-up

Had a long session on AdWords yesterday. I initially set them up for the Christmas Party Magician website almost exactly 12 months ago. It was such a mine field that I’ve barely been back into the set-up since. This month is not a time for shying away from intimidating tasks though! So in I went. […]

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Implementation Day 13 – Hard slog

Implementation Day 13 – Hard slog

Hard day today. We had some upsetting news which completely knocked us out. Not easy, but you just have to get back in the saddle. I managed to get some work in before the bombshell. Here’s the (brief) list: – I spent an hour or so this morning further cleaning up my contact data to get it ready […]

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Implementation Day 12 – CRM

Implementation Day 12 – CRM

Big day today! The slow pace of yesterday gave me the kick up the arse I needed to eat a big frog (book reference: “Eat That Frog” by Brian Tracy). I took on the world of “Customer Relationship Management” software (CRM). I have been putting this off for approximatively 3 years. I’ve had a CRM […]

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Semi-Implementation Day 11 – One step forward two steps back

Semi-Implementation Day 11 – One step forward two steps back

The Good: – Keeping on top of Twitter, Facebook and LinkedIn. Still a lot to learn on these, but getting better. Hootsuite is great for this. – I put an enquiry form on the Magic-Weddings website – Tweaked the Christmas Party Magician enquiry form – Followed up more contacts from our tele-sales experiment – Research […]

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