Implementation Day 30 – The end .. The mother load!

Implementation Day 30 – The end .. The mother load!

Straight to it .. New Product, Market testing phase So, in my effort to get the ‘test’ up and running, here’s what I did today: Competitor research Set up new WordPress website Chose nice WordPress Theme (from Elegant Themes) Cut and pasted content for the copy of the new site Roughly formatted the copy to […]

Read More

Implementation Days 28 & 29 – Conference and Banner Retargeting

Implementation Days 28 & 29 – Conference and Banner Retargeting

Yesterday No blog yesterday as I was out all day at Nigel Botterill’s monthly conference. I was working all day though. Getting re-inspired and reassessing ‘what‘ to implement and ‘why‘. To avoid just being ‘busy with the day to day‘. I had a chat with Paul Warner of When I was a Kid after the […]

Read More

Implementation Day 27 – Copywriting

Implementation Day 27 – Copywriting

I heard a great quote from Nigel Botterill yesterday: “There are few things in life that can’t be sorted by a good sales letter” I think I’d change it to ‘business’ rather than ‘life’, but you get the idea. Today I have been writing ‘sales letter’ style copy for the website of my new YouTube […]

Read More

Implementation Day 26 – Ups and Downs

Implementation Day 26 – Ups and Downs

Interesting day today. Hard to keep focused, but kind of got somewhere. Not exactly where I was heading though. I almost started the day by ‘just clearing my desk’. This was beginning to turn into an exercise in shuffleling papers and compiling huge intimidating ‘todo lists’ from the mess. Luckily, I recognised this for the […]

Read More

Implementation Day 25 – Product testing

Implementation Day 25 – Product testing

Today has all been about developing my new product. Not the iPhone app, the other one! I’m pretty much following Tim Ferriss’ method of testing the success of a product, through advertising, before the product even exists. This idea isn’t original to him. It’s been happening for donkey years. He does give a very modern, […]

Read More

Implementation Day 24 – iPhone App development

Implementation Day 24 – iPhone App development

I’m back! Well, it’s been a gruelling few days, but I’m back in the world (@AMuggler even missed me!) with lots to update on. The most exciting thing is that one of my iPhone app ideas may well be being made!! I thought this was dead in the water, but it’s had a life line […]

Read More